Mastercard POSI – A “Yes” to Modern Payment

POSI was created to encourage POS machine adoption among merchants in HoReCa, taxis, and supermarkets. The campaign included a national TV spot, three testimonial videos, OOH across Tirana, LED screens, and a digital push that reached over 400K users with 2.6M+ impressions. With strong visibility and engagement, POSI became a simple, memorable “yes, of course” to modern payments in Albania.